We are Hometown Plus.

We restore both community and commercial prosperity to run-down town and shopping centres.

Reviving dying town and shopping centres requires a new approach to regeneration: an approach that combines retail regeneration with asset-based community development.

The question is, by aligning business and community interests, is it possible to create a stronger and more valuable space?

In short, yes: by focussing on creating social value as well as financial value, we're collaborating with partners to transform distressed shopping centres, including York Place in Newcastle under Lyme.

York Place is a unique and ambitious project that has adopted the Hometown Plus approach to regenerate an under-used urban shopping centre and transform it into a viable property asset and a valuable community asset.

The regeneration project seeks to solve two well-known problems: first, the in-town shopping centre property business, with its increasing difficulty of securing rental income in a context of retail closures and increased vacancies; and, second, the struggling towns and communities where these centres are located, with pressure on consumer spend and increasing social challenges. 

Read more about the York Place Project. 


Meet the team


Our Office

86 Deansgate
Manchester, England, M3
United Kingdom


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