Transforming Shopping with CounterCoin


CounterCoin is a volunteer reward scheme that can be exchanged for goods, services and experiences: turning community action into footfall. 

This new approach to community action is being adopted by shopping centres and high streets to incentivise, recognise and reward volunteering - and create demand for shops and services in the process.

The HomeTownPlus team can help you to create a local currency that rewards all corners of the community for getting involved:


Donate time and skills and earn CounterCoins to redeem at local shops and services.

Local Businesses

Accept CounterCoins to increase footfall, fill spare capacity and promote your business.

Charities & Social Enterprises

Incentivise, reward and measure volunteering for your organisation by becoming an official issuer of CounterCoin.

Retail Centre Management

Introduce CounterCoin to your town or shopping centre to turn community action into footfall for your tenants.