We are Hometown Plus.

We restore both community and commercial prosperity to run-down town and shopping centres.

Reviving dying town and shopping centres requires a new approach to regeneration: an approach that combines retail regeneration with asset-based community development.

The question is, by aligning business and community interests, is it possible to create a stronger and more valuable space?

In short, yes: by focussing on creating social value as well as financial value, we're collaborating with partners to transform distressed shopping centres, including York Place in Newcastle under Lyme.

York Place is a unique and ambitious project that has adopted the Hometown Plus approach to regenerate an under-used urban shopping centre and transform it into a viable property asset and a valuable community asset.

The regeneration project seeks to solve two well-known problems: first, the in-town shopping centre property business, with its increasing difficulty of securing rental income in a context of retail closures and increased vacancies; and, second, the struggling towns and communities where these centres are located, with pressure on consumer spend and increasing social challenges. 

Read more about the York Place Project. 


Meet the team