Founded and based in Manchester, Hometown Plus is in the business of social and economic regeneration - on an ambitious scale. Beginning in the test-town of Newcastle under Lyme with York Place shopping centre, we are demonstrating how an underused shopping centre can be transformed a into new destination for business and community development. We are known for advancing innovative ideas for clients in search of new ways to add value. We work on the basis of short-term, low-cost scalable measures that create longer-term community-building change.

Our service solutions are divided into three categories:

Shopping Place Regeneration


  • Brand positioning & communications
  • Unit and centre refurbishment
  • Void mitigation and management
  • Rent collection & reporting
  • Partnership building
  • Match-funding
  • Investment prioritisation
  • Long-term performance management

Community Involvement and Partnership


  •  Using the community currency CounterCoin rewards to catalyse community and civic engagment
  • Socio economic research - place profiling & needs assessment
  • Meeting & workshop facilitation
  • Project & programme websites
  • Web-based community development & engagement tools
  • Demonstrator projects
  • Event planning | Marketing | Public relations
  • Good citizenship & volunteer rewards

Ethical Business Planning and Business Model Innovation

  • Startup support to engage new tenants 
  • Business model development
  • Revenue model development
  • Baselining, monitoring and evaluation of financial and social impact 
  • Commercial & social KPIs
  • Investment readiness & case making