Founded and based in Manchester, Hometown Plus is in the business of social and economic regeneration - on an ambitious scale. Beginning in the test-town of Newcastle under Lyme, we are demonstrating how an underused shopping centre can be re-conceived as a new destination for business and community development. We are known for advancing innovative ideas for clients in search of new ways to add value. We work on the basis of short-term, low-cost scalable measures that instigate longer-term community-building change.

Our service solutions are divided into three categories:

Shopping Place Operation and Tactical Regeneration

○ Brand positioning & communications
○ Refurbishment
○ Void mitigation
○ Rent collection & reporting
○ Partnership building
○ Match-funding
○ Investment prioritisation
○ Long-term performance management


Community Involvement and Partnership


CounterCoin rewards

Socio economic research - place profiling & needs assessment
○ Meeting & workshop facilitation
○ Project & programme websites
○ Web-based community development & engagement tools
○ Demonstrator projects
○ Event planning | Marketing | Public relations
○ Good citizenship & volunteer rewards


Ethical Business Planning and Business Model Innovation

○ Baselining
○ Startup support
○ Business model development
○ Revenue model development
○ Monitoring and evaluation
○ Commercial & social KPIs
○ Investment readiness & case making