Hometown Plus is delighted to be working with the Alliance Manchester Business School, which is presently undertaking an exercise with a view to developing an evaluation methodology that will:

(i)             capture and report on the value-added to operations at York Place Shopping Centre in Newcastle-under-Lyme through our work on aesthetic uplift, commercial performance improvement, community involvement and development with social impact and diversification in footfall very much to the fore.

(ii)             help us refine our approach to Shopping Centre regeneration going forward, informed by our experience over the coming year and emerging best practice from elsewhere.     

Going forward, MBS will be preparing a toolkit that enables the roll-out of our community-centred approach to business development and improvement through new commissions, or self-directed learning and arms-length assistance where Shopping Centre Managers would prefer to take the lead on reinvigoration and partial re-purposing themselves.

MBS will also be preparing a report for the benefit of urban regeneration policy-makers, which will share key findings and recommendations from our work with a view to informing the improvement of high street-centred policy.




We have also teamed up with Modern City Architecture & Urbanism, a multi faceted design consultancy which recognises that the continuing growth of today’s towns and cities is bringing with it an ever increasing set of added demands and problems to solve. 

Working closely with Hometown Plus, MCAU's task is to evaluate the centres where we are operating with a view to developing on behalf of our clients clever, creative and, above all, commercially viable architectural and development solutions, as well as presenting proposals which maximise the efficient use of available space and which dramatically increase value through innovative cost effective design. 

All options are considered, ranging from facelifting, to wholesale centre remodelling, including the introduction on site of new components including the likes of affordable social and private rented housing.

MCAU fully understand this need for commerciality and the requirement for achieving viability, and at the same time a need for articulating a social awareness and the need to help deliver social legacy. 

Working together with Hometown Plus, MCAU is able to turn these ideas into an exciting and deliverable new reality for our clients. 

YMCA Logo Grey.jpg

YMCA North Staffordshire are passionate about working with young people to create a better community through volunteering. They are a key strategic partner and work closely with us at York Place where they operate "The Place to Be" - a shop selling hand-made crafts and upmarket pottery, and a maker-space where creative young people can turn their ideas into reality.

They also run our events and activities programme making sure that there is always something going in at York Place, and are a co-founder CounterCoin™, which is a volunteer rewards and recognition programme. 

Our partnership with them enables us to offer a social and community dimension to run-down shopping centres. They offer a range of skills, education and training designed to help develop the social, personal and vocational skills.

In a nutshell, they turn peoples' lives around, and we're proud to be involved with them, and their cause.

Wavemaker Logo-01.png

Wavemaker is a non-profit community maker-space in the heart of North Staffordshire, where physical CounterCoin™ prototype tokens were first designed, branded and laser-cut by youngsters from the YMCA. It's also where the promotional video is being produced: "for the kids, by the kids!"

Our joint mission is for CounterCoin™ to promote good citizenship, entrepreneurialism & inclusive growth in and around Stoke-on-Trent. 

Wavemaker is a valued delivery partner for Hometown Plus and YMCA North Staffs.

Copy of riddell_agent2 (1).jpg

Riddell TPS is a family firm of Chartered Surveyors that is owned and managed by Mike's brother Gareth.

Riddell's have been buying, selling and managing commercial property since 1988.

Their main areas of specialism are retail and business space, with key property management services including

  • Rent collection
  • Service charge budget and expenditure management
  • Financial management and statutory compliance
  • Compliance with sustainability issues
  • Procurement and contractor management
  • Lease compliance
  • Insurance management


To find out more about becoming a Hometown Plus partner, get in touch with the team.