Shopping Centre Regeneration
Hometown Plus is currently working to bring York Place in Newcastle-under-Lyme back to life - improving its commercial performance, building social responsibility into every element of its operation and making a positive impact on the location, on social identity and on the community served by the Shopping Centre.
Working with the full support of the landlord, York Place Investments, and its managing agent, Riddell TPS, and informed by the findings of extensive baseline research and public survey responses, Hometown Plus has engaged with the local council, Staffordshire Chamber of Commerce, YMCA North Staffordshire, Keele University and a collective of third sector partners, with a view to:
- enriching and diversifying the retail offering by engaging new independent traders, private and social enterprises
- growing the activity, events and visitor experience offering by
(i) introducing an annual, volunteer-led programme of events and activity that will educate, empower, entertain and uplift across the spectrum,
(ii) enhancing the food and drink offer, and
(iii) re-branding and refreshing the look of the Shopping Centre to create a more ethical and earthy sense of place
- recognising and rewarding the hard work of volunteers and retailers alike through a unique token scheme that will provide all with a return on the investment of their time
- re-positioning York Place as a Shopping Centre with a heart, a space for commerce and community, a place created for the people by the people and with betterment of everyday experience and quality of life for all always to the fore.
York Place has long suffered under-investment and through partnership, creativity, resourcefulness and bravery our plan is to turn-around its fortunes, grow the Landlord's income and his asset's value but at the same time affect sustainable change for the better in town when it comes to the public realm's appearance and functionality, educational under-achievement, health inequalities, rates of business registration and de-registration - and so on and so forth.
Get in touch to find out how the Hometown Plus can work with you.